A Successful Enterpreneur of Real Estate and Digital Marketing Talks About How He Brought these Two Industry’s Together for A Successful Union.
Steve Taplin is a serial entrepreneur who currently resides in Scottsdale, Arizona with his Family. His extensive career as a real estate investor and broker led him to his digital marketing venture where he is the owner, founder and CEO of a Real Estate Internet Marketing Company. His goal is to help agents and loan officers find their clients on the web and he has created multiple strategies that do just that! “It’s been no easy task” he admits, “and it remains a constantly evolving target. We revise our strategies from one day to the next.
The difficulty for agents and loan officers acquiring internet leads lies in the market itself. While it is very large in terms of how spread out it is, for this reason it is also very diluted. The leads are obviously there as it’s fair to say home buyers and sellers surf the internet, but putting yourself in their pathway is the challenge. Catching people at the right moment is never easy but in a market like this you sort of have to be everywhere because you never know where a future homeowner or seller may be. The key is needs based targeted strategies that draw them to the surface of the very large pool. It’s more of what modern day marketing is known for, bringing your customer to you.
Before the internet Real Estate was very much a relationship type of sale. Referrals are what Agents and Loan Officers survived on. We want to change that and are changing that. But old habits die hard and even today people typically buy from people they know or were referred to. We have created systems to generate leads on the web for our agents and loan officers and continue to generate both buyer and seller leads.