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The Ownership Gap
Everyone is responsible. No one is accountable.
The Story
I've started thirty companies. Twenty failed. The ten that worked taught me what no MBA can.
If your team feels busy but ships nothing, you are not alone. This is what thirty attempts taught me about the difference.
Tech CEO. Serial Entrepreneur. Speaker. Author.
TThirty companies built. Twenty failed. Ten succeeded. Every one of them a lesson in leadership, resilience, and what separates the founders who ship from the ones who stall. Steve is the CEO of Sonatafy Technology, where he and his team solve the problem most software organizations refuse to name: the gap between engineering capacity and engineering outcomes.
As a Forbes Technology Council member with 248+ published articles, host of Software Leaders Uncensored (180+ episodes), and author of Fail Hard, Win Big, Steve has spent two decades inside the machinery of software delivery, AI adoption, and the leadership decisions that determine whether either one works.
He writes about leadership and entrepreneurship the way he has lived them. Honest, expensive, and earned.